It started as a website experiment initiated by New Providence residents Michael and Lauryn Shapiro five years ago. TAP into Westfield and its family of more than 30 town sites now has more than 3.5 million readers annually.
The Shapiros, who wanted to create an objective online local newspaper for their town and develop a business model to support it, began the business in October 2008 and quickly expanded toåÊthree towns: Berkeley Heights, New Providence and Summit.åÊThe growth in the number of town sites, readership metrics and advertising support has since been meteoric.
TAP Into Westfield is owned by local journalist Jackie Lieberman. She’s just one of the companyÛªs franchise owner/publishers in over 40 communities in New Jersey who is helping to make TAP Into a model for local news in the country.åÊ
You can read TAP Into Westfield by visiting www.TAPIntoWestfield.net, or visit TAPinto.net and select the town site youÛªd like to visit from the town drop down menu.åÊSign up to receive your news via email for free at www.tapinto.net/enews.
A recently concluded demographic survey shows 74 percent of TAPinto readers earn an average household income of at least $100,000 annually with 37 percent earning over $200,000 annually.åÊFifty-four percent have purchased a product or service due to an advertisement they viewed on the site, and 87 percent of readers visit the site at least twice a week, with 40 percent of readers visiting at least five days a week.
Expansion plans for the summer include launching more than a half dozen new franchised sites in Morris, Essex, Somerset and Union Counties, as well as expansion into both Northern and Southern New Jersey.
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